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The Parade Company unveils new DTE Energy Foundation Float at Annual Parade Preview Party

DETROIT – (October 19, 2016) – DTE Energy Foundation’s new float is ready to soar down Woodward Avenue in the upcoming 90th America’s Thanksgiving Parade® presented by Art Van. The float, titled “Caring for our Environment,” was unveiled tonight during The Parade Company’s annual Parade Preview Party presented by Art Van. Tony Michaels, president & CEO of The Parade Company, was joined by Faye Nelson, Vice President, DTE Energy, and Board Chair and President, DTE Energy Foundation, along with DTE Energy employees and more than 1,200 parade supporters for the grand unveil.

"We are so pleased to unveil our new float this year, which celebrates our longstanding commitment to taking care of the environment and represents the many ways that we help to grow, protect and restore Michigan and its natural beauty,” said Nelson. “Since 1987, the DTE Energy Foundation has been an avid supporter and community partner of The Parade Company, and is proud to be part of this significant milestone for one of the nation’s most beloved pastimes - America’s Thanksgiving Parade presented by Art Van.”

Designed in partnership with DTE Energy Foundation and built by The Parade Company, the “Caring for our Environment” float features an 18-foot canoe, a wind turbine that elevates to a height of 22-feet and an eagle with a 12-foot wingspan. The float also features a DTE employee volunteer planting a tree while adhering to the DTE Energy tree planting guidelines in order to keep the environment safe and reduce the chance for power outages. More than 100 volunteers hand-sculpted and painted more than 1,000 flowers that will be proudly displayed on the float. 

“We are incredibly thankful for DTE Energy Foundation’s continued support for nearly thirty years,” said Michaels. “DTE Energy Foundation is a remarkable community partner and to have its new float debut in our 90th parade signifies the Foundation’s deep commitment to Detroit and one of our city’s greatest traditions.”

This year’s theme is “90 Years Together,” marking a major milestone for the storied parade that is broadcast in more than 165 cities across the country. Recognized as one of the best Thanksgiving parades in the country by U.S. News & World Report Travel, America’s Thanksgiving Parade presented by Art Van will be held on Thursday, November 24. For more information, visit theparade.org.

The parade will be featured on WDIV-TV Local 4, including a one-hour national broadcast reaching more than 165 major cities across the country. News/Talk 760 WJR’s Paul W. Smith and CBS Radio will also broadcast live from the parade route.

About The Parade Company

Founded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region. The Parade Company is celebrating 90 years of Parade tradition in Detroit and is committed to funding, creating and executing the best family events in Michigan. The Parade Company staff, board of directors and thousands of parade volunteers work year-round to bring a wide variety of magnificent events to the City of Detroit and the region including the Ford Fireworks, Strategic Staffing Solutions Turkey Trot, and America's Thanksgiving Parade® presented by Art Van. Follow The Parade Company on Facebook, Twitter and Instagram.

About the DTE Energy Foundation

The DTE Energy Foundation is the philanthropic arm of DTE Energy, continuing the legacy of community support and involvement of its electric and natural gas utilities, which serve 2.2 million electric customers in Southeast Michigan and 1.2 million natural gas customers in Michigan. In 2015, the DTE Energy Foundation provided $15 million in grant support to nonprofits throughout the company's service territories. As one of Michigan's leading corporate citizens, DTE Energy is a force for growth and prosperity in the 450 Michigan communities it serves in a variety of ways, including philanthropy, volunteerism and economic progress. http://www.dteenergy.com/foundation