Help the Environment and Get an IKEA Gift Card in the Process


DETROIT, April 25 /PRNewswire/ -- How would you like to help improve the environment, and get a free IKEA gift card at the same time? Then head over to the IKEA store in Canton this Friday and Saturday and sign up for DTE Energy's new GreenCurrents renewable energy program.

GreenCurrents is a new voluntary program that gives DTE Energy's 2.2 million electric customers the option of choosing renewable energy created from the wind, sun, water, biomass and other environmentally friendly sources.

"Every customer who signs up for GreenCurrents will cause clean, renewable energy to be generated on their behalf," said Trevor Lauer, vice president of marketing for DTE Energy. "For just a few dollars a month, customers can help improve the environment, support the development of renewable energy projects in Michigan and help us meet the electricity demands of the state without sacrificing the needs of future generations."

"This Friday and Saturday, in celebration of Arbor Day, we're offering customers who sign up for GreenCurrents at our display at IKEA a $10 gift card good for any purchase in the store."

Under the GreenCurrents program, DTE Energy electric customers can select a renewable energy option that best fits their budget. For $2.50 a month, residential customers can purchase a block of 100 kilowatt-hours of renewable energy, which represents about 15-20 percent of a typical home's monthly electric usage. Customers can also choose to match 100 percent of their home's electricity consumption with renewable resources for an additional cost of two cents per kilowatt-hour -- or about $10 to $15 per month for a typical household.

Business customers can purchase a 1,000 kilowatt hour block of green energy for $20 a month -- or match all of their electricity usage with renewable power for an additional cost of two cents per kilowatt hour.

"Currently, renewable energy facilities are more costly to build, operate and maintain than conventional sources of electricity," Lauer said. "But as customers step forward and embrace renewable energy, demand will grow, more alternative energy facilities will be brought on line and costs should begin to come down.

"We are very happy and excited to be offering the GreenCurrents program, and we look forward to partnering with our customers to create a cleaner, healthier environment for tomorrow."

Look for the DTE Energy display at IKEA Friday and Saturday, April 27 and 28, between 9 a.m. and 6 p.m. IKEA is located at 41640 Ford Road in Canton, just west of I-275.

Additional information on the GreenCurrents program is available at, or by calling (866) 207-6955.


CONTACT: Len Singer, +1-313-235-8809, or Lorie N. Kessler,
+1-313-235-8807, both of DTE Energy

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