DTE Energy unveils DTE Insight energy efficiency app

First utility to offer interactive real-time tool for customers to understand their energy usage

DETROIT – DTE Energy today unveiled its free DTE Insight energy efficiency app that allows its electric customers to better understand how they use energy.

DTE Insight links customers’ iPhones – the app for Android phones will be available in late July – to their advanced meters to help them discover their energy usage in real time. DTE Energy’s Advanced Metering Infrastructure allows the app to link with smart phones so customers can see what’s happening with their home energy usage. More than 1.3 million advanced meters have been installed in Southeast Michigan.

“We’re excited to be the first utility in the country to offer this type of technology to our customers,” said David E. Meador, DTE Energy vice chairman and chief administrative officer. “DTE Insight is another way we help educate our customers about energy efficiency. People want to save money on their bill, but they need to know how they use energy before they can save.”

DTE Insight offers:

  • A personalized energy-savings coach. DTE Insight makes it easy to track electric usage, set goals and compare with others.
  • A view of the daily, weekly, monthly and annual electric usage of customers’ homes and the energy consumption patterns of their families
  • Energy-saving tips that suggest and encourage do-it-yourself home improvement projects
  • Weekly challenges designed to engage and provide rewards for saving energy
  • The PowerScan Tool for iPhone users to scan electrical appliances’ power cords to instantly see its energy consumption and an estimate of their monthly operating costs.
  • A dashboard view that provides tips, alerts and other information to help customers quickly find the best ways to increase their energy savings.
  • The DTE Energy Bridge that provides customers with a real-time view of how much and when their homes are using energy.

“We’re also pleased that this service has allowed us to expand our Pure Michigan Business Connect Initiative by working with three Michigan companies,” Meador said. “It’s important to grow the state’s economy and we’re committed to doing that.”

The app and Energy Bridge device were developed by Royal Oak-based Vectorform, who partnered with Saline Lectronics and M.A.K.S of Troy to prototype and assemble the Energy Bridge hardware.

“We’re proud to be working in partnership with DTE Energy to invent a new way for customers to discover and improve their energy consumption,” said Kevin Foreman, director of product vision at Vectorform.  “With a unique blend of coaching, gamification, and social elements, DTE Insight is able to engage users with their personal energy consumption and ultimately reduce their energy use, with increased efficacy over traditional energy-reduction methods.”

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DTE Energy (NYSE:DTE) is a Detroit-based diversified energy company involved in the development and management of energy-related businesses and services nationwide. Its operating units include an electric utility serving 2.1 million customers in Southeastern Michigan and a natural gas utility serving 1.2 million customers in Michigan.  The DTE Energy portfolio also includes non-utility energy businesses focused on power and industrial projects, midstream services and energy trading.  Information about DTE Energy is available at, and

For further information, members of the media may contact:

Scott Simons or Alejandro Bodipo-Memba, DTE Energy, (313) 235-5555