Vectorform and DTE Energy announce new venture

Powerley to commercialize DTE Insight mobile platform for global utility audience

DETROIT and BARCELONA, Spain, March 4, 2015 /PRNewswire/ -- Vectorform, a leading global design and technology firm, in partnership with DTE Energy, announced today a joint venture to provide the industry's most effective energy-efficiency mobile platform allowing customers to significantly improve home energy consumption and increase energy savings.

The joint venture, to be called Powerley, was announced at the Mobile World Congress in Barcelona. The partnership will combine Vectorform's expertise in inventing digital products and experiences with DTE Energy's expertise in delivering energy-efficiency programs. The Powerley platform is designed to allow utility companies to present real-time energy consumption information to their customers.

Customers will enjoy the digital application platform's real-time energy insights, allowing them to track their energy consumption patterns, set goals, tackle energy-saving projects and compare usage with friends they choose to compete against. Research shows that customers want real-time data and this information can drive significant energy savings. Until this real-time technology was brought to market, utilities could only provide dated information to customers.

"When DTE Insight was launched last July, DTE Energy became the first utility to offer an interactive, real-time mobile application tool for customers to understand and reduce their energy usage," said Dave Meador, DTE Energy vice chairman and chief administrative officer. "It's been met with tremendous customer interest and usage, and this joint venture will help take the technology to other utilities looking for similar solutions."

By combining Android and iPhone devices with the Powerley Energy Bridge and the home's advanced meter, the Powerley platform provides utility customers with complete, real-time breakdowns of their energy consumption. The Powerley platform empowers customers to reduce their utility costs and become more engaged with their friends and family about energy usage.

"We are proud of the collaborative experience we've had with DTE Energy to deliver an innovative and groundbreaking energy-efficiency program to Michigan residents," said Jason Vazzano, CEO and co-founder of Vectorform. "Powerley will bring the world's most innovative and insightful Home Energy Management Platform to utilities and their customers throughout the U.S. and globally."

Powerley features include;

  • The fastest real-time energy platform designed to give customers a second-by-second look into their energy consumption data.
  • Personalized energy-saving tips and projects that suggest and encourage home improvement projects specific to each home.
  • Weekly challenges designed to engage and reward users for saving energy.
  • A community where users can connect with friends, build groups, compare performance, share encouragement and view energy-saving insights.
  • Reward points that can be earned as customers save energy and complete challenges.
  • The patent-pending PowerScan tool gives iPhone users the ability hold their phone up to the power cord of any electrical appliance to view its energy consumption and monthly operating cost.

"There is a significant market in the United States for smart home and energy-related devices, and other utilities have expressed interest to license or purchase the technology," DTE's Meador said. "We're looking forward to our continued partnership with Vectorform to make this technology available to all."

To bring Powerley to your area, visit

About Vectorform 

Vectorform invents digital products and experiences for the world's leading brands, with a focus on Mobile, Internet of Things, Connected Home, Connected Vehicle and Wearable Technology. Founded in 1999 in Downtown Detroit, Vectorform has five global offices; Detroit, New York, Seattle, Munich, and Hyderabad. Connect with us: Twitter @vectorform, Facebook, LinkedIn and Google+

Connect with Vectorform CEO and Co-founder, Jason Vazzano on Twitter- @vectorjv

About DTE Energy 

DTE Energy (NYSE:DTE) is a Detroit-based diversified energy company involved in the development and management of energy-related businesses and services nationwide. Its operating units include an electric utility serving 2.1 million customers in Southeastern Michigan and a natural gas utility serving 1.2 million customers in Michigan. The DTE Energy portfolio also includes non-utility energy businesses focused on power and industrial projects, natural gas pipelines, gathering and storage, and energy marketing and trading. Information about DTE Energy is available at, and

Logo -

To view the original version on PR Newswire, visit:


For further information: For further information, members of the media may contact: Scott Simons, DTE Energy, (313) 235-5555, Jen Tonio, Vectorform, (248) 777-7777 Ext. 7031; For sales information, contact: Emmett Romine, DTE Energy, (313) 235-6053, Jim Eppink, Vectorform, (248) 777-7777 Ext. 7065